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ETHICS INTELLIGENCE
ABOUT
How Ethical AI Guidance Strengthens Your Organisation
Ethics Intelligence supports organisations in navigating the psychological, ethical, and strategic risks of AI.
Our work examines how systems shape human behaviour, decision-making, and wellbeing, and offers clear, actionable frameworks for responsible design and deployment.
ABOUT
Our Expertise in Ethical, Psychological, and Strategic AI
Guiding organisations through high-stakes decisions in AI design, safety, and human wellbeing.
Ethical AI Evaluation
Psychological Risk Assessment in AI
Conversational Safety & Language Integrity
Advisory on AI for Mental Wellbeing
Bias, Manipulation & Misuse Analysis
Strategic Guidance for Founders & Boards
Human-Centred AI Design
Governance, Policy & Responsible Deployment
Independent Review of AI Therapeutic Tools
EXPERTISE
The Mind Behind Ethics Intelligence
Independent expertise grounded in psychology, ethics, and AI practice.
Dr Magdalena Zawadzka
Founder Ethics Intelligence | Chartered Psychologist (British Psychological Society) | Head of AI Policy Council (BVIUK)
My work sits at the intersection of psychological insight, ethical reasoning, and the real-world demands on emerging technologies.
I help organisations build AI systems that support human wellbeing, minimise psychological risk, and remain grounded in responsible design. My approach integrates academic depth with practical clarity, shaped by years of research, clinical practice, and advisory experience.
Academic qualifications
PhD in Philosophy of Psychology, University of Birmingham | MA in Philosophy of Health and Happiness, University of Birmingham | MA in Clinical Psychology and Personality Development, University of Warsaw
Professional accreditation
Chartered Psychologist (BPS) | Member, Division of Academics, Researchers and Teachers in Psychology (DARTP)
Specialist training
Certificate in Phenomenological Psychotherapy, European Psychiatric Association (EPA)
Leadership
Head of AI Policy Council, BVIUK | Over twenty years of applied psychological practice, research, and advisory work.
THE FOUNDER
Understanding the psychological and ethical dynamics of AI is not a branding concern. It sits at the centre of organisational risk management. When these dynamics are dismissed, public consequences follow.
Executive AI Ethics Briefing
A focused session that helps leaders understand the psychological and ethical factors shaping responsible AI decisions.
Organisational AI Psychological Risk Audit
An assessment of how AI tools influence staff, users, wellbeing, and decision-making, with clear recommendations for safe and thoughtful use.
Advisory and Media Insight
Independent commentary and guidance on ethical, psychological, and human-centred implications of emerging AI systems.
Training and Workshops
Sessions that introduce psychologically informed approaches to AI design, communication, and implementation across professional settings.
Services
SERVICES
Testimonials
Trusted by professionals across psychology, ethics, and AI.
BPS Chartered Psychologist
BVIUK Head of AI Policy Council
University of Birmingham, PhD, Philosophy
TESTIMONIALS
Insights and analysis
Perspectives on ethics, psychology, and AI practice
INSIGHTS AND ANALYSIS
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